A lot of people ask just what it is that Red Bar does. I mean, obviously, it’s about watches, but at the end of the day, it’s just as much about friendship and camaraderie. Sure, that sounds a bit hokey, but hey, I’ve gotta call it like I see it. Anyway, here’s what we’ve been up to recently….
Two weeks ago:
While we’re more than happy to keep to our own devices and share stories, experiences and watches between the group at our top-secret NYC hideaway, we never say no to being hosted by a brand. A couple of weeks ago that brand was IWC. The folks there were kind enough to let us take over their flagship boutique on Madison Avenue for an evening.
The hors d’oeuvres and tequila cocktails were greatly appreciated (no, really — those cocktails were good), but ultimately we were there for the watches, which IWC delivered in spades. (Red Bar members were among the first in North America to see all of the new Portuguese Collection.)
True, one can walk into a watch boutique whenever the mood strikes, but there’s something about knowing that you’ve been invited to play that really allows you to get comfortable with the timepieces. And in IWC’s case, it also helps that several of the boutique staff are also card-carrying Red Bar members and good friends. See? there’s that “friendship” thing again.
And this week? This week we’re helping Jaeger-LeCoultre celebrate Madison Avenue Watch Week, while over the weekend, we’re going to be kicking off Red Bar Philly at none other than Govberg Jewelers in the heart of downtown Philadelphia. Come to think of it, is there a more fitting place for Red Bar to operate that in the City of Brotherly Love? Exactly.
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